In June 2001, CHUM Limited was given approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a national category 2 specialty channel known as Relationship Television, a channel described as being “devoted exclusively to programming related to love, romance, marriage, relationship-themed game shows, sexuality and gender issues, family planning, relationship breakdown and magazine style programming featuring romantic vacation resorts.”The channel was launched only 3 months later, on September 7, 2001, under the name SexTV: The Channel; a channel fashioned after and its name derived from the now former Citytv program, SexTV; Citytv being a CHUM property at the time. SexTV aired programming on sex and human sexuality, including issues on love, dating, romance and related subjects.In July 2006, Bell Globemedia (later called CTVglobemedia) announced that it would purchase CHUM for an estimated $1.7 billion CAD, included in the sale was SexTV: The Channel. The sale was subject to CRTC approval and was approved in June 2007, with the transaction completed on June 22, 2007.On July 14, 2009, CTVglobemedia announced that it would sell Sex TV, along with Drive-In Classics, to Corus Entertainment for a combined total of $40 million CAD. In late September, Corus announced that the channel would be rebranded as W Movies which would be a film-focused sister channel of W Network.The sale was approved by the CRTC on November 19, with the transaction being complete by December. The official on-air relaunch as W Movies took place on March 1, 2010, with a new schedule primarily featuring films targeting women.